Media+Studies

toc =Sept 7-10, 2010=





The four principles of Media Studies are: 1. The media construct reality. 2. The media have their own forms, codes and conventions. 3. The media present ideologies and value messages. 4. The media are businesses that have commercial interests.

=Sept 13 - 17, 2010=

Work in lab Monday and Tuesday to complete following assignment: **Please make sure that your ads are true comapany ads and not someone's representation of an ad placed on YouTube.

Pop Culture - is the compilation of ideas, beliefs, world events, entertainment and inventions of mainstream society in a given era.

[|Song "19 something"] Projects will be worked on Friday and Monday in class. They are due September 22 and will be presented in class. If you need any other equipment besides the infocus machine and a laptop, please inform me as soon as possible.



=Sept 20 - 24, 2010= Presentation of Pop Culture project - September 22

=Sept 27 - Oct 1, 2010=

Copyright
A form of legal protection given to the creators of "original works of authorship," including literary, dramatic, musical, and artistic works. U.S. copyright law generally gives the author of an original creative work an exclusive right to reproduce (copy) or distribute the original work to the public, create new works based upon the original work, and perform or display the work publicly.

Copyright infringement
A violation of the exclusive rights of a copyright holder, such as copying, distributing, or performing the copyright owner's work without permission unless the use is otherwise authorized by law.

Fair Use
One of several legal limitations on the exclusive rights granted to copyright owners. Fair use permits a second user to copy part or all of a copyrighted work under certain circumstances, even when the copyright holder has not given permission or even objects to that use of the work. Courts evaluate fair use claims case-by-case relying primarily on four factors: the purpose and character of the use of copyrighted work, the nature of the original work, the amount and substantiality of the portion used in relation to the copyrighted work as a whole, and the effect of the use upon the potential market for or value of the original work.

Public domain
Works that are not restricted by copyright and do not require a license or fee to use. Works can enter the public domain automatically because they are not copyrightable, be designated in the public domain by the creator, or become part of the public domain because the copyright term has expired.

[|Fair(y) Use Video]





=Oct 4 - 8, 2010=

=Oct 12 - 15, 2010=

Begin Advertising Unit

=Oct 18 - 22, 2010=

Outline for ad creation project. When finished you will have created two ads for the same product or service.

This document may assist you in planning the layout for your print ad.

The following rubric will be used to evaluate your ads. =Oct 25 - 29, 2010=

Work in BBT lab Wednesday to Friday to comlete Ad standards assignment and to be working on creating an original ad campaign for a chosen product or service. The Ad standards assignment will be due by the end of class Friday, October 29.

The following document needs to filled out by each group. It is a planning sheet for your advertizing campaign and it is due November 2, 2010. This sheet can be printed off so you can keep a working copy, but I am requesting that each group email me a copy for my records. Your two ads for the ad campaign will be due November 10, 2010.

=﻿Nov 4 & 5, 2010=

Students will read through the following website regarding product placement.

[|A word from our sponsor]

Students must then find and record 10 examples of product placement. Five should be from film and the other five should be from television. None should be the examples that were given in the document. This information should be saved so that it can be presented in class next week.

Students will next look at the following website:

[|Smoke screen]

Students will individually answer the questions in the discussion section according to their personal point of view while giving support or justification for their answers. Once these questions are completed, students must find four examples of specific brands of cigarettes used in films.

=Nov. 16, 2010= This TV assignment is due Monday, November 22, 2010.

=﻿Teaching Assignment=

Please review this information. Make sure to submit your outline by the due date of November 26.

Groups and topics for teaching assignment: Gender representation – Sonia & Josie Ideal beauty – Jessica & Holly Teen stereotyping – DJ & Karlee Violence – Jon & Sheldon Family portrayal – Randy & Allen Cyber bullying – Sheila & Corey Ethnic representation – Jake & Kristen Video game influences – Matt & Cody

=﻿Digital Site Creation= Students will work individually to create an informational website. The website can be on the topic of their choosing, after discussion with the teacher. It must contain relevant information relating to their topic, cited sources, links within the site or to relevant external sites and graphics or images that enhance the visual appeal. Students must also consider the asthetic properties when designing the layout, background and choosing font color and style.

Please see the following rubric for marking criteria:

Here are the questions for the analysis of the film "Ever After"